TV Spot — Motion Graphics
After filming several traditional commercials with live actors, Origin Investments wanted to explore a lower-cost alternative built on motion graphics. My brief was to create a direction flexible enough to expand on for future iterations and accommodate updates to performance data and copy.
The style I established puts the text itself at the center — animating around it, shifting backgrounds, and using motion to hold attention without relying on actors or live footage. This was the first of two TV spots I art directed for Origin, both of which aired nationally on major networks including CNBC, FOX, and CNN.
The script was written by the CMO; I provided art direction and creative direction, working alongside Jetpack Productions who handled directing and production.